In 1988, Grubwear Brand clothing was born out of the back of a Honda Civic hatchback in London Ontario as Mike Jackson attended the University of Western Ontario. With an admitted passion for smart, bold graphic t’s and a thirst for the action sport lifestyle of beach, surf, skateboard and snowboarding, Mike was driven to bring these passions together with cutting-edge design and unique merchandise to launch his own independent brand. We grew to more than 50 retail stockists in Canada by 1995 and solidified our brand amongst the best in Canada for 10 years.
For more than 25 years Grubwear’s Iconic TRI-G logo has circled the world, as we evolved beyond clothing into a hard goods and outwerwear company with the birth of Jackson Snowboards & Stitchworks in 1993. This evolution took us around the world, selling our wares from Germany to Japan, solidifying distributor relationships in 11 countries by 1996.
In 1996, our flagship location, Thriller Shop, opened up in Vancouver’s Kitsilano neighbourhood. It became the brick & mortar head office behind Grubwear and Jackson Snowboards for the next 12 years. In 2010, after a long and adventure filled decade we decided to re-focus on our own brand of Grubwear and open Studiotique located in Vancouver’s hot Kingsway-Fraser area, having in-house screen-printing facilities and stocking only our products. Studiotique (studio in the back – boutique in the front) has become a neighborhood main-stay for clothing and accessories, set among kitschy decor and salvage/collectibles – an odd grouping but a match made in heaven.
Grubwear remains a focused and driven Vancouver-based brand, blending style and function – with an edge that is fresh and timeless, just as our iconic TRI-G trademark.
“Cool-Ass Stitches for Pricks & Bitches.” ™