Blind is a skateboard company founded by Mark Gonzales in 1989 under Steve Rocco’s World Industries distribution company. Gonzales has since left the company and today the company continues under the ownership of Dwindle Distribution. The company produces decks, wheels, soft goods and accessories. The company’s logo for many years was a stylized grim reaper.
The name “Blind” was devised as an intentional slight to Gonzale’s former sponsor, Vision Skateboards. Upon the brand’s launch in 1989, Jason Lee moved from World Industries to Blind as its second professional rider (as founder, Gonzales was the team’s first). Blind then signed Rudy Johnson and Guy Mariano, both from Powell Peralta, and Jordan Richter as its vert rider.