Started in 1976 by Brad Dorfman, Vision initially began as a skateboard brand, sponsoring the likes of Mark Gonzales, Mark ‘Gator’ Rogowski and Tom Groholski.

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In the early 80’s Vision sports released their first pro model skateboard for skater Mark ‘Gator’ Rogowski. This was followed by a release of a pro model deck for skater Mark Gonzales, both designed by Los Angeles-based artist Andy Takakjian. Gonzales went on to release a few more pro models with Vision before departing to form Blind Skateboards, (a play-on words with Vision) with World Industries.

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Vision was also one of the first skate brands to connect with the subculture of music, releasing skate decks from the Red Hot Chili Peppers, The Beastie Boys and Agent Orange.