World Industries has always thrived on contradictions—hardcore edge paired with irreverent graphics, rebellion disguised as cartoons. The Jef Hartsel Yout’ Model is the perfect example. At first glance, the bold, almost stained-glass-inspired artwork feels like it belongs on a church wall more than a board. But that’s Hartsel—Dogtown-born grit balanced with deep thought, humility, and a philosophical streak that set him apart in an era of heavy hitters.
The top graphic lays it out clean: a book cracked open, a cross radiating out, “Yout’ Model” scrawled across like a dare. The bottom graphic, with its bright psychedelic pop, carries both a punch and a wink—classic World subversion hiding inside Hartsel’s personal story. As Rocco’s note said, “Be curious, not judgmental.” That line sums this deck up: it looks one way, but skate deeper and you realize Hartsel’s roots, beliefs, and character add another layer to what World was always about—challenging assumptions.
On the ride side, this isn’t just some art piece. Built on 7-ply maple, the reissue clocks in at 9.4375″ wide, 30.5″ long, with a 14.125″ wheelbase. That width gives you solid platform control—whether you’re smashing transitions, cruising pools, or locking in long grinds. The length and wheelbase keep it nimble enough to flick, while still giving you the stability old-school heads crave. The popsicle shape makes it versatile across street and park, perfect if you want one deck that nods to the past but skates like now.
World Industries Jef Hartsel Yout’ Model: roots in Dogtown, graphics with meaning, and specs that demand to be skated.
World Industries was founded in 1987 by Steve Rocco and Rodney Mullen, World Industries emerged as one of the pioneering skateboard companies owned and operated by professional skateboarders.
