World Industries Steve Rocco III Popsicle Deck. If you’ve ever wanted a deck that screams “World Industries heritage, no compromises”, the Steve Rocco III Popsicle is it.
The Steve Rocco III Popsicle is back—this time in a clean brown stain that lets the graphics punch even harder. Smaller than the 9.75 reissue, this 8.25″ popsicle is tuned for today’s skater who wants that World heritage underfoot but in a modern size that’s built to rip the streets, park, or ledges.
Specs hit the sweet spot: 8.25″ wide, 32″ long, 14.25″ wheelbase. It’s nimble, responsive, and lighter on the flick than its big brother, while still carrying enough width to feel stable under pressure. Pressed in 7-ply North American maple with epoxy glue, every deck is built for pop, snap, and longevity—so you can actually skate it like Rocco intended, not just hang it on the wall.
The artwork? Pure World chaos. Blindfolded devil-bear wielding a trident, a globe bursting into banana peels, and the infamous unemployment-office Reagan gag—satirical, sharp, and classic Marc McKee style.
World Industries was never just about skateboarding; it was about pissing off the establishment, making you laugh, and still giving you a deck that performs. This colorway keeps that alive while giving you something fresh to throw grip on.
This isn’t a museum piece—it’s a rider. Perfect for skaters who want to carry the World legacy forward without dragging around a heavy old-school plank. Steve Rocco III Popsicle in 8.25″ is World history sized for right now.
World Industries was founded in 1987 by Steve Rocco and Rodney Mullen, World Industries emerged as one of the pioneering skateboard companies owned and operated by professional skateboarders.
