Black Label Skateboards is a renowned manufacturer of skateboards, wheels, and related products. The company was established in 1988 by John Lucero, an 80’s professional skateboarder, artist, current owner, and lifelong skateboarding enthusiast. Over the course of more than 20 years, Black Label has been proud to represent some of the most exceptional skateboarders in the industry. Their roster includes renowned names like John Cardiel, Gino Iannucci, Jason Adams, Matt Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters, Jeff Grosso, Mike Vallely, and many others. This impressive list speaks to the brand’s commitment to showcasing top-tier talent. Throughout its history, Black Label has remained dedicated to staying true to its roots and maintaining its authenticity within the skateboarding community.
The brand embodies the ethos of “Never be bought, never be sold,” emphasizing its unwavering commitment to its core values and vision in the skateboarding world.