Satori was the first wheel company ever to figure out a way to recycle used wheels as urethane can not simply be melted down like other plastics. Satori Wheels was founded in 1998 with a focus on bringing sustainability to skateboarding and lifestyle culture. “Satori” comes from Japanese Buddhism and means pure awareness, which reflects the founders inspiration.
Satori design skateboard wheels that are not only eco-friendly for the planet, but for the riders as well. Satori skateboard wheels use less petroleum oil than any other brand. By substituting soy and corn oil, they are lessening the demand on foreign oil one wheel at a time. Satori uses hemp, bamboo, organic cotton, and recycled polyester to design their wheels.