In 1973, Cadillac skateboard wheels made a groundbreaking impact on the sport. Their introduction of translucent red urethane material completely transformed the skateboarding experience, offering riders a newfound level of smoothness and control.
Prior to the Cadillac wheels, skateboarding had faced challenges with inadequate wheel materials, leading to a decline in its popularity. Wheels made of steel, plastic, clay, or other composite materials failed to provide a safe and enjoyable ride, often causing riders to be abruptly stopped by small obstacles. However, with the advent of Cadillac wheels, skateboarding saw a resurgence, as enthusiasts embraced the enhanced performance and reliability they offered.
These wheels became an integral part of skateboarding, ensuring a more fluid and enjoyable ride for riders of all skill levels.