In the era of corporate entities taking money and control away from skaters, Paul Schmitt, Steve Douglas and Andy Howell along with a team of young innovative skaters decided they needed a change. The name came from a shop in Harrow, California, “New Deal Skates”, which gave Douglas the perfect name for what the skaters wanted – a NEW DEAL.

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New Deal’s boards of course are as innovative as the riders themselves, featuring large kick noses, adjustable wheelbases and graphics by the riders. New Deal is reissuing their very best boards from 1990-92 which are equally as iconic as the boards themselves.

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New Deal is true grass roots skateboarding and holds a very special place in skateboard history and represents a feeling and message that is ever relevant to skateboarding today.