Selling out of boards is a good thing when you’re a skate company. But when you do it in the first two minutes? That’s something to take note of. After leaving Plan B Paul Rodriguez produced 500 decks and they caught fire! Thus Primitive was born! The original team began with heavy hitters such as Nick Tucker, Carlos Ribeiro and Paul himself.

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The concept for Primitive was born in 2012 and took flight in 2014. Being a household name in skaters lives world wide is definitely a great feat, let alone doing it in a matter of a handful of years. Bastien Salabanzi joined up with Primitive in early 2015, one of Paul’s idols. Who knows what heavy hitters will grace their name on a Primitive deck.