Originally Deathbox Skateboards, Flip Skateboards made its North American debut in 1994. The Flip name came to be shortly after Geoff Rowely joined the team. Geoff has stood by Flip even to this day and is currently a co-owner. The company still remains in control of British people and will continue to be for the never ending future of this long standing company. Even when long time rider Arto Saari left, he came back. You can’t take the Flip out of a man!