Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. … In 2013 NHS celebrated its 40th anniversary.

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With over 40 years of skateboard knowledge and innovation, as well iconic graphics from renown artist Jim Phillips, Santa Cruz is legendary in skateboarding.

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NHS distributes the following brands: Santa Cruz Skateboards, Creature Skateboards, Independent Truck Co., Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs and Bullet.