Santa Cruz Skateboards

Santa Cruz Skateboards, nestled in the skateboarder’s paradise of Santa Cruz, California, burst onto the scene in 1973. Picture this: Richard Novak, Doug Haut, and Jay Shuirman, probably sporting some epic ’70s hairdos, get together and say, “Hey, let’s start NHS Inc. and shake up the skate world.” 

With over four decades of skateboarding smarts (that’s like, 280 in dog years of skate knowledge), Santa Cruz isn’t just a brand; it’s a skateboarding legend. Thanks to the mind-blowing graphics from the artist extraordinaire Jim Phillips, their decks are more iconic than a rock star’s guitar.

And let’s talk about NHS’s brand family – it’s like the Avengers of skateboarding gear. They distribute the who’s who of skate brands: Santa Cruz Skateboards (obviously), Creature Skates for the monster in you, Independent Truck Co. (the backbone of your board), Bronson Speed Co. (because who doesn’t like speed?)!