Santa Cruz

Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. … In 2013 NHS celebrated its 40th anniversary.

With over 40 years of skateboard knowledge and innovation, as well iconic graphics from renown artist Jim Phillips, Santa Cruz is legendary in skateboarding.

NHS distributes the following brands: Santa Cruz Skateboards, Creature Skateboards, Independent Truck Co., Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs and Bullet.