Toad and some friends started Blood Wizard in 2008 in San Francisco on a walk back from the bar.

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As Toad puts it, “There are a lot of homeless people in San Francisco, and often they end up growing long hair and beards. We started calling them wizards as kind of a joke.

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One night, we saw a wizard lying in the gutter with some blood on him from shooting up and my friend said, ‘Look at that Blood Wizard.’ We decided it would be a sick name for a skateboard company, and that’s how Blood Wizard came about.”