Sector 9 have a deep and rich history with longboarding. Back in the summer of 1993 a group of friends began making skateboards in their backyard. One board led to two and before you knew it the Sector 9 longboard revolution was under way.

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One of our friends from Hawaii who used to call people “nineballs” all the time in a friendly razzing sort of way, called up on the phone one day to see what was going on at the house. 

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Of course we were all “studying” so he got the answering machine and said “Whats going on over there at Sector 9?” which to him and us meant a house full of nineballs. At the same time one of the house favorite hill cruisers, a snowboard-turned-skateboard, was stolen from Northbird in La Jolla and a couple replacement boards were almost finished and just needed the finishing touches of a logo. The message on the machine was heard and the name not only had a nice ring to it but seemed fitting as well so it stuck.