Volcanic Promotions is pleased to announce a new partnership with Sikkshades® by Eddie Bauer, Jr., as the “Official” eyewear of the 2014 Maryhill “Festival of Speed”. “When Eddie Bauer Jr. came to us to discuss sponsoring the event we were excited at the possibilities”. Over a few days of discussions and reviewing the eyewear they are producing, it was clear we wanted to align with such a quality group.
Eddie is a true entrepreneur and iconic leader in his circles, Eddie has sought out the best in the sports community for market feedback, retail and distribution advisers, marketing and sales strategists, lens technology leaders, and artisan Italian designers to help create an iconic product, The Huckleberry and The Qualifier, they feature a patented non-slip nose grip. Many athletes lamented that the major brands slip off their face under the inertia of their movements. In addition, these intense performers were concerned about “prism” effect and distant distortion provided by leading eyewear as well. At high speeds, clarity of vision and distance judgment is critical.
Sikkshades® by Eddie Bauer, Jr. has recently signed legendary Downhill Skateboarding champions, Kevin Reimer and Patrick Switzer to the Sikk Shades Factory Pro Team
“Eddie is on to something special with his glasses and is there to support the riders and sports that need it most. I have great respect for the guy! Keeping your eyes covered while you’re bombing hills is extremely important and that’s why I’ve been wearing shades more and more often. The Sikk Shades are just that…SICK! say’s Reimer”
“Happy to be on the #sikkshades factory team with some high quality Italian sunglasses keeping my eyes on the prize”, says Switzer
See both of these champions at the Maryhill “Festival of Speed”
Sikkshades by Eddie Bauer, Jr. is a sports action eyewear company based in Houston. Eddie Bauer, Jr. has been an adrenaline junkie for many years competing in extreme motor cross, iron man competitions, and more. The science and technology behind his designs are being received well within the extreme sports community, music industry, and now the film community. We hope to see you at the red carpet events and sporting events across the country. Eddie’s team of marketing and sales professionals are eager to serve you in any capacity that helps you to become more competitive and comfortable when exposed to the effects of damaging solar UV rays on the eyes.
About Maryhill Festival of Speed:
The Maryhill “Festival of Speed” is the largest North American gravity sports festival that is known throughout the world as one of the best downhill skateboarding events, best race courses and venues. The event continues to be the most anticipated world cup downhill skateboarding event in the world each year. Participants and spectators can look forward to the International Downhill Federation (IDF) as the sanctioning body for the 2014 World Cup race.
An estimated attendance of 3,000 spectators will be able to watch over 250 of the world’s fastest Downhill Skateboarders from 24 countries battle it out on the 2.2 mile, 22 corner historic Maryhill Loops Road; while enjoying action sports exhibits, food, musical entertainment, and more.
Volcanic Promotions is pleased to once again work with Push Culture News this year. With the addition of several videos this year, racing heats, athlete interviews and product showcases will be seen worldwide. Coverage can be seen on Push Culture News YouTube channel as well as many industry website.
Numerous media outlets will include Concrete Wave Magazine, International Downhill Federation, Push Culture News, Silverfish Longboarding, You Tube, numerous skateboard related websites as well as regional and local media.
The prize purse will remain one of the largest in the world and easily the most on the IDF World Cup Series.
The event continues to foster a strong sense of community throughout the action sports/gravity sports industry. Furthermore, it reinforces the IDF World Cup Series as a strong foundation for developing gravity sports in safe environments for both professional and aspiring amateur athletes. Last year’s event had the highest registered athletes in all downhill skateboarding classes including the Junior I (age 8 – 13) & Junior II (age 14 – 17) classes in the history of sanctioned events. This shows that the sport and event continue to grow at a rate never seen before.