Madrid Skateboards holds a legendary status in the skateboarding world, standing as a pioneer in craftsmanship, innovation, and dedication to the sport since its inception. Rooted in the 1970s Southern California skate scene, Madrid Skateboards emerged at a pivotal time when skateboarding was evolving from a casual pastime to a cultural movement. This article delves into the rich history of Madrid Skateboards, its contributions to the industry, and its unique role in manufacturing skateboards for other iconic brands.
The story of Madrid Skateboards begins with Jerry Madrid, a passionate surfer-turned-skateboarder. In the early 1970s, Jerry began shaping surfboards in his parents’ Norwalk, California garage. As the skateboarding boom took hold, he saw an opportunity to bring his surfboard design expertise to a new arena. By 1976, Madrid was producing high-quality skateboards under the Madrid name, capturing the attention of a burgeoning skate culture.
Madrid Skateboards quickly became known for their cutting-edge designs and superior craftsmanship. Jerry’s background in surfboard shaping influenced the construction of skate decks, allowing for unique concave shapes and designs that enhanced performance and style. During the late 1970s and early 1980s, Madrid Skateboards gained a reputation for pushing the boundaries of design, including experimenting with new materials like fiberglass and urethane.
The 1980s marked a golden era for Madrid Skateboards. The brand became synonymous with the flashy, vibrant aesthetics of the decade’s skate culture, producing some of the most iconic graphics and shapes of the time. Collaborations with legendary artists and skaters helped cement their place in skateboarding history. Madrid also played a pivotal role in shaping skateboarding’s identity beyond the skate parks. They provided decks for major Hollywood productions, including the cult classic film Back to the Future (1985), where Marty McFly’s famous skateboard was crafted by Madrid. This exposure elevated the brand’s status, making it a household name even outside the skateboarding community.
While Madrid Skateboards earned fame for their own designs, they were also instrumental in the growth of other skateboard companies. The Madrid manufacturing facility became a hub for high-quality skateboard production, supplying decks to various brands in the industry. Madrid’s expertise in woodworking, lamination, and pressing allowed them to create decks that met the demands of skaters across different styles and disciplines.
Brands seeking consistent quality and innovative designs often turned to Madrid for production. This role as a behind-the-scenes powerhouse showcased the brand’s technical prowess and commitment to advancing skateboarding as a whole. Even today, the legacy of Madrid’s craftsmanship can be felt in the boards produced under their roof, whether bearing the Madrid name or another brand’s logo.
Madrid Skateboards has always been at the forefront of technological advancements in skateboarding. From pioneering concave deck designs to experimenting with new materials, the brand has consistently pushed the limits of what a skateboard could be. Their attention to detail and passion for the sport has inspired countless skaters and designers alike.
As skateboarding evolved into longboarding and downhill racing in later years, Madrid expanded its repertoire to cater to these emerging markets. They produced some of the best longboards and downhill racing boards, beloved by riders for their stability, durability, and performance.
Decades after its founding, Madrid Skateboards remains a family-run business, dedicated to the same principles that Jerry Madrid instilled at its inception. They continue to produce high-quality skateboards, longboards, and other skate-related products, embracing both tradition and innovation. While the skateboarding industry has undergone significant changes, Madrid’s commitment to quality and their deep roots in the culture have allowed them to endure as a respected name.
Madrid Skateboards is not just a brand; it’s a testament to skateboarding’s rich history and enduring spirit. By creating decks for their own line and for other brands, they’ve left an indelible mark on the industry. Whether you’re a seasoned skater or just stepping onto a board for the first time, Madrid’s legacy is one you can feel with every ride.
