In the summer of 1985, something wild happened. A teenager named Marty McFly rode a skateboard through the streets of Hill Valley, outran a carload of bullies, and launched skateboarding straight into the pop culture stratosphere. It wasnāt just a cool scene ā it was a defining moment. And the board he rode? That wasnāt a Hollywood prop. That was a real, honest-to-goodness Madrid skateboard.
Now, nearly four decades later, that deck is back ā faithfully reissued, fully skateable, and as iconic as ever.
The Madrid Legacy: From SoCal Surf to Street Culture
Before it hit the big screen, the Madrid brand had already carved out its place in skate history. Founded in the early 1970s by Jerry Madrid, the company started in a garage in Southern California ā the same birthplace of so many legendary skate movements. Originally a surfboard shaper, Jerry began making skateboards during the first big wave of sidewalk surfing. His boards were functional, stylish, and ahead of their time.
By the late ā70s and early ā80s, Madrid was producing boards for everything: downhill racing, freestyle, vert, and street. Their graphics popped, their team was stacked, and their quality was undeniable. Madrid wasnāt chasing trends ā they were setting them. And then came Hollywood.
Hollywood Calling: How Madrid Landed in Back to the Future
When the producers of Back to the Future were prepping their teenage lead for a high-speed getaway scene, they didnāt ask a prop designer to fake a board. They went straight to Madrid for the real deal. The result? One of the most memorable product placements in movie history ā a high-performance fish-shaped deck with wild checkerboard graphics and griptape straight out of 1985.
It wasnāt just a blink-and-you-miss-it cameo. The board mattered. It played a role in the plot. Marty doesnāt just ride ā he tears a scooter apart and makes a skateboard from it, then uses it to escape danger. That moment turned skateboarding into more than a hobby ā it became a symbol of independence, rebellion, and futuristic cool. For millions of kids around the world, that scene was their introduction to skateboarding. Suddenly, they didnāt just want a board ā they wanted that board.
The Reissue: Built for Collectors, Ready to Ride
Fast-forward to today. Madrid has brought the Marty McFly board back to life, and itās not just for movie buffs. The Back to the Future reissue is a faithful recreation of the original shape and graphic ā same dimensions, same retro grip layout, same fish-style tail that defined the era. But this isn’t a wall-hanger (unless you want it to be). This board is built to ride.
Skaters will recognize the feel of a classic ā80s street shape underfoot. Itās stable, wide enough to cruise, and turns like a dream. Whether you’re carving your local park or just reliving the glory days, it holds up with modern hardware and makes a serious statement.
Why It Still Matters
This deck represents a rare fusion of skateboarding history and movie magic. Itās not just a nostalgic novelty ā itās a symbol of when skateboarding truly went mainstream. Before Tony Hawk video games, before social media clips, there was Marty McFly: a time traveler with a skateboard, inspiring a generation.
That single scene sparked a surge of interest in skating during the mid-ā80s. Shops sold out. Parents were dragged to skate stores. Local parks became makeshift Hill Valleys overnight. Itās a cultural moment that still echoes today, and Madrid was at the center of it.
Ride the Legend
So here it is ā the board that made history. The Madrid x Back to the Future Marty McFly reissue. Whether youāre a die-hard skater, a fan of the film, or someone who still remembers seeing that scene in the theater, this deck is your time machine. One push and youāre back in ā85 ā and the future is wide open. Click Here to Preorder.