SWEETS Kendama

Sweets Kendamas is one of the most respected modern kendama brands in the world, built from pure player passion and a mission to “spread kendama love.”

The company was founded in Minnesota in August 2010 by Matt “Sweets” Jorgenson after he first saw a kendama in a snowboarding video. As a longtime juggler, snowboarder, and yo-yo player, Matt instantly connected with the skill, rhythm, and creativity of the toy. What started in a backyard shed with a small budget grew into a global kendama company with a dedicated team, strong player culture, and a worldwide community.

What makes Sweets special is that it feels less like a toy company and more like a real scene. Kendama has the same addictive progression as skateboarding, fingerboarding, yo-yo, freestyle, and other skill-based cultures: you miss, you miss, you miss, then suddenly you lace the trick and you are hooked. Sweets understands that feeling and has built its whole brand around it.