Every trick you know owes a debt to Rodney Mullen. This is the board that helped rewrite the trick bible—the Rosetta Stone of modern skateboarding. It’s compact, precise, and unapologetically built for freestyle chaos. To the untrained eye it looks simple, but to anyone who’s ever tried to balance on the edge of physics, this deck is a weapon.
Rocco called it out straight: “This board is probably responsible for creating more change in skateboarding than any other board. Yet barely anyone knows it ever existed.”
He wasn’t exaggerating. This was the board Mullen was riding while turning ollies into flips, flips into impossibles, and impossibles into the entire foundation of street skating. The quiet revolution that detonated everything came from seven plies, a razor-tail, and that relentless Mullen drive.
Specs lock it into pure freestyle territory: 7.375″ wide, 28.5″ long, and a tight 13.25″ wheelbase. That means insane control underfoot—quick spins, lightning-fast flips, and endless flatland combos.
Pressed in 8-ply for durability, because freestyle eats boards alive.
And then there’s the graphic—Rocco’s devil-bear paired with a grinning mutt, a jab at innocence and greed, power and domination.
Typical World: cartoon mascots masking razor-sharp subversion.
You don’t just ride this board, you carry a piece of underground skate history every time you skate it.
World Industries was founded in 1987 by Steve Rocco and Rodney Mullen, World Industries emerged as one of the pioneering skateboard companies owned and operated by professional skateboarders.
