Steve Rocco never played by the rules—and this board proves he’s still running the same offense. The Rocco III Reissue digs straight into World’s back catalog of button-pushing graphics, where cartoon bears and cultural sabotage collided head-on. Forget “safe.” This is World Industries at its sharpest: a devil-bear rocking shades and a trident, Reagan taking an unemployment number, and the kind of social poke that got Rocco blacklisted and Big Brother magazine born. If Marc McKee’s graphics blew minds in the ‘90s, this deck keeps the detonator live.
Specs aren’t an afterthought either. Clocking in at 9.75″ wide x 31.5″ long with a 14.75″ wheelbase, this is a plank that feels more like a weapon. Big surface real estate means serious stability under your feet, while the shape gives you leverage for slides, wallrides, and pool coping the way Vallely would’ve wanted in his prime. Concave sits in that sweet spot—locks you in without killing the freedom to move. It’s a reissue that actually rides like a board, not just wall art.
Rodney Mullen may have written the trick book, but Rocco rewrote the business. Together they turned World into a skater-run insurgency, pushing Daewon, Vallely, and a whole generation into the spotlight.
That DNA is stamped into this deck—it’s not just wood and ink, it’s the blueprint for every skater-owned brand that came after.
Whether you’re stacking it in your quiver to thrash or hanging it like an artifact, the message stays the same: World Industries never asked permission. And neither should you.
World Industries was founded in 1987 by Steve Rocco and Rodney Mullen, World Industries emerged as one of the pioneering skateboard companies owned and operated by professional skateboarders.
